中小型企业网站制作都有一个共同点，网站内容少，网站栏目千篇一律，没有什么特色，除了关于我们，联系我们，就是产品信息，没有能站在浏览者的角度去设计网站，当然这跟很多网站建设公司的水平有着很大的关系，其根本还是企业对网站建设，网络营销认识不足。
small and medium enterprises production sites have one thing in common, the website content, website column follow the same pattern, no features, in addition to about us, contact us, is the product of information, not to stand in the perspective of the viewer to design a website, of course this with a lot of website construction company level have a great relationship, the fundamental or enterprise website construction, network marketing knowledge.
对于内容少，又没特色的企业网站开展网站优化工作，多少有一定的局限性。想要突破需要从下面几个方面来展开：
for the less content, and no special corporate web site to site optimization work, how many have some limitations. want to break through the need from the following several aspects:
1.网站本身结构，从栏目设置到代码的书写到网站结构布局都要考虑到搜索引擎的友好性，把网站其他条件提高来弥补网站内容少的不足，以此来提高整个网站的质量！
1 the site itself from the structure, columns to writing code to the site layout should take into account the friendly search engine, to make up for lack of website content less raise other site conditions, in order to improve the quality of your web site!
2.内容方面，尽量增加行业相关的内容，如果条件有限，可以考虑建立企业博客，来更新网站内容，保持一定的规律也能让网站的内容充实起来。
2, try to increase industry related content, if the condition is limited, can consider the establishment of the enterprise blog, to update the website content, to maintain a certain rule can also let the website content rich.
3.关键词的选择上面应该更偏重于和产品相关的长尾词，而不要太追求行业热门关键词，因为有太多的行业网站在和你争抢这块肥肉，可以选择一些偏冷门的关键词。
choose the top 3 keywords should be more emphasis on products and related long tail word, and not too the pursuit of industry popular keywords, because there are too many in the industry web site and you for this fat meat, can choose some partial unpopular keywords.
4.外部链接的建设方面，要注意在选择外链对象的行业最好是与自己相关，或者存在潜在的关系，好比你是做婚纱摄影的工作室，除了可以和同行摄影工作室做链接，同样可以和钻戒类网站，生活消费类网站交换链接。
4 external links construction, attention should be paid to the chain object in the choice of the industry with their best is relevant, or the presence of potential relationship, like you do wedding photography studio, in addition to do link and peer photography studio, can also and diamond class website, living consumer websites link exchange.